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Design System · 2022

Vela — Multi-Brand Theming Platform

Client — Vela Group

One component library themed across four consumer brands, so each brand feels distinct while sharing the same audited, accessible foundation.

Vela — Multi-Brand Theming Platform

The work

Role

Design Systems Lead — designed the semantic theming layer and the guardrails that keep brand overrides from breaking contrast.

Process

Separated brand-specific tokens from structural ones, built a theming layer that swaps a single brand map, and added automated contrast checks so no theme could ship an inaccessible pairing.

Outcome

Launching a new brand skin dropped from a multi-week effort to a few days, and every brand shipped meeting the same accessibility bar by construction.

Want to work together?

I take on a small number of design system engagements at a time. Let’s see if it’s a fit.